JUIC’D by Josh was created to make nutrition simple, approachable, and impactful. As a dietitian and personal trainer, Josh’s goal is to provide cold-pressed juices that support energy, weight management, gut health, and overall wellness—especially for busy individuals looking for convenient ways to nourish their bodies. Each juice is crafted with intention to complement a balanced lifestyle and help people feel their best.
My client, Josh wanted bold, eye-catching labels that reflected the unique personality of each juice.
From bright, energetic designs for citrus blends to soft, textured looks for smoothies and clean, modern styles for cold-pressed greens, every bottle told its own story. Through thoughtful use of color, typography, and illustration, the labels captured each flavor’s mood and origin while maintaining a cohesive brand identity, creating a vibrant system that stood out on the shelf and connected with customers instantly.
This project included creating a style guide for the general look/feel, logo development, and package design. See below for the final results.
“Working with Channing has been an amazing experience—her creativity, attention to detail, and ability to bring a vision to life made the process seamless and enjoyable. She truly cares about capturing the heart behind the brand, and I’m grateful for her partnership on this project.”
— Josh Kent
The Process.
To start, I needed to build a brand for Josh and started with logo concepts (Pictured above).
Once the design of the logo was selected, brand colors and concept labels were followed shortly after in the brainstorming process. Primary colors were favored and keeping the design energetic and lively was the goal. See below for all drafts in the creative process.
Meet Josh and see his amazing work as a Personal Fitness Trainer!
(I can attest, he got me and my husband in shape for our wedding!)